Jeff Matthews

May 2, 20154 min

Sgt. Pepper! Joe Cocker! Jimmy Page! Oh, and Warren and Charlie…

The best part of this year’s
 

 
Berkshire meeting—except seeing Charlie Munger in good form, which we’ll get to
 

 
in a bit—was the movie.

Not the movie itself, but the end of the movie, when the sing-along tribute to Berkshire’s managers, which always used to be set to the tune of “My
 

 
Favorite Things,” turned out to use “Sgt. Pepper” instead.

That’s some good taste there.

But, actually, the best part of the
 

 
Beatles-themed piece of the movie came as it died out and, miraculously, the “Sgt. Pepper Reprise”—the best two minutes of The
 

 
Beatles ever recorded, in your editor’s opinion—began to play during the credits.

(Yes, we know—Dear Prudence…Across the
 

 
Universe…Revolution…Oh! Darling…Something…Everybody’s Got Something To Hide…The
 

 
End—are up there, but it all depends on what mood you’re in,
 

 
right? And the mood we were in was,
 

 
“Hey, this is seriously good taste.”)

But that was before the absolute
 

 
best part of the entire meeting actually occurred, which was when the Sgt.
 

 
Pepper Reprise died out and the house lights stayed dim and suddenly that
 

 
willowy organ introduction—Can they
 

 
really be playing this?—to
 

 
Joe Cocker’s full-throated ¾-time version of
 
“With a Little Help From My Friends” began to coil above the sound of
 

 
20,000 or so Berkshire shareholders shifting in their seats waiting for Warren
 

 
and Charlie to hit the stage, which they did as The Grease Band came in over the organ with a bang, young Jimmy Page leading the charge on electric guitar…

It doesn’t get any better than that.

And it didn’t.


 

Not that it wasn’t a good
 

 
meeting. It was a very good
 

 
meeting. It just was kind of all
 

 
downhill from there—at least when it comes to the energy of the thing.

Substance-wise, Warren and Charlie sat for the usual five-plus hours of thoughtful questions (for the most part)
 

 
and thoughtful answers (with a bit of deft tap-dancing on Warren’s part,
 

 
particularly when the enormously touchy subject of 3G—the Brazilian takeover
 

 
artists whose Berkshire-financed slashing-and-burning at Heinz has turned a
 

 
sleepy-but-modestly-profitable ketchup company with declining sales into a
 

 
hugely profitable ketchup-and-potentially-mustard company with declining sales—came
 

 
up).

Naturally, Carol Loomis did the
 

 
bringing up, because a) Carol is a terrific journalist, and b) Carol has no
 

 
fear, while she also knows that Buffett can rationalize anything.

And rationalize 3G he did, saying “I
 

 
don’t think you can ever find a statement that Charlie and I have made…where
 

 
we’ve said more people than are needed should be working at our companies.”

That’s not the point, of course: the
 

 
point is that if 3G ran Berkshire it would very likely have substantially fewer
 

 
than 300,000+ employees in short order, no matter how often Buffett points to
 

 
the 25 FTEs at corporate headquarters as proof that Berkshire doesn’t have any
 

 
fat.

(Buffett later, and ludicrously,
 

 
claimed that if Berkshire operated as a normal bloated American company it
 

 
would have a huge corporate headquarters staff which 3G would be entitled to
 

 
slash if it ran Berkshire—thus ignoring the corporate headquarters functions
 

 
scattered throughout all the various Berkshire companies, which naturally have
 

 
their own CFOs and Treasurers and controllers and legal et al.)


 

But we came to praise Buffett and
 

 
Munger, not to criticize them, particularly Charlie, who got in his usual
 

 
wonderfully concise, pointed observations after Buffett had frequently wandered around the
 

 
metaphorical map on various topics ( and Charlie participated in literally every question asked during the
 

 
first half of the session).

For example:

On why Clayton Homes (criticized in
 

 
a recent Seattle Times “expose”) has some customers who default: “If we made
 

 
the default rate zero we wouldn’t be lending to people who need it.”

On what investment formula Buffett and Munger could provide to evaluate companies: “We don’t have a one-size-fits-all
 

 
system.”

On his and Buffett’s
 

 
less-than-healthy diets: “The way I look at it, if I die earlier I’ll just
 

 
avoid a few months of drooling in the nursing home.”

On why Van Tuyl has been wildly
 

 
successful in the notoriously nepotistic car business: “Van Tuyl has a system
 

 
of meritocracy where the right people get the power and the ownership.”

On why Berkshire changed over time
 

 
as it did: “We were always dissatisfied with what we knew…we wanted to learn
 

 
more.”

On how to succeed without a business
 

 
degree: “Play the hand you’ve got.”

And on what he and Buffett look for in
 

 
business partners: “The trustworthiness is more important than the brains.”

And that’s just the first half of
 

 
the meeting, because we left at the lunch
 

 
break, never to go back. Readers who
 

 
wish can call up Charlie’s bon mots on Twitter and on the “live-blogs” of any
 

 
of half a dozen financial news outlets that covered the event, but we’re not
 

 
going to pretend to have been when and where we weren’t.

Why now?

Maybe it was seeing the NetJets
 

 
pilots and attendants, dressed to the nines in their uniforms and walking quietly
 

 
and respectfully in a very long oval outside the CenturyLink Center the entire
 

 
meeting, so different in seriousness and demeanor from past “Hey look at
 

 
us!”-type protests at the Berkshire meeting; maybe it was Buffett’s inability to
 

 
admit publicly, “Well, yes, it’s true, the 3G guys are more Mr. Potter than my
 

 
George Bailey, but so what?”; maybe it’s the fact that Business Insider—Henry
 

 
Blodgett’s quite wonderful online vision of what would happen if People
 

 
Magazine covered the business world (with occasional great scoops thrown in the mix)—published a
 

 
reporter’s visit to Warren Buffett’s Favorite Steakhouse (here), complete with photos
 

 
of the actual type of steak Warren likes to order…

We don’t know, but after hearing Joe
 

 
Cocker (1944-2014, sadly) singing his guts out on the heels of Ringo and The
 

 
Boys slamming it, the whole thing just seemed like enough.

And so, enough.

Jeff Matthews


Author
 

 
“Secrets in Plain Sight: Business and Investing Secrets of Warren Buffett”

(eBooks
 

 
on Investing, 2015) Available now at Amazon.com

© 2015
 

 
NotMakingThisUp, LLC



The content contained in this blog represents only
 

 
the opinions of Mr. Matthews.
 Mr.
 

 
Matthews also acts as an advisor and clients advised by Mr. Matthews may hold
 

 
either long or short positions in securities of various companies discussed in
 

 
the blog based upon Mr. Matthews’ recommendations. This commentary in no way
 

 
constitutes investment advice, and should never be relied on in making an
 

 
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Mr. Matthews: all inquiries will be ignored. The content herein is intended
 

 
solely for the entertainment of the reader, and the author.

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