Jeff Matthews

Aug 15, 20177 min

The Gig Short

Updated: Dec 12, 2019

A friend of mine did something
 

 
recently that he’d never done before: he used Lyft instead of Uber on a
 

 
business trip.

He did this because he needed a
 

 
ride, and the Lyft driver was going to get to him faster than Uber. While he had never actually used Lyft before, he had downloaded the app and figured why not? After all, the Ubers that he (and everyone else we
 

 
know) has ridden lately have been not-much-better
 

 
than a cab, which is quite a come-down from the early days of Uber, when the
 

 
driver had a bottle of water ready for you and the car smelled like a car,
 

 
instead of a dorm room, and the worst you could say was that the drivers were
 

 
too reliant on Waze to get around.

In brief, Uber has become what the haters
 

 
always sniffed: it’s a taxi app.

So why not try Lyft?

Now, for the record, we’re not
 

 
haters. Uber seemed as transformational
 

 
as anything we’ve ever seen: you didn’t have to leave your office or apartment
 

 
and wander around outside in the rain/snow/hot/cold trying to guess on which
 

 
street the empty cabs would appear. You no longer needed to rent a car in most cities, eliminating the wasted time driving and the parking, not to mention the overnight garage fees. You could cut
 

 
it closer leaving one meeting for the next, because you could see where the
 

 
driver was and you had a good idea when the car would be downstairs before you even
 

 
had to leave the building. And the
 

 
driver you got was generally pleasant or at least not surly, and motivated to
 

 
provide good service because you could rate him or her. And when you got to where you were going, you
 

 
just got out and left—no fumbling with the credit card machine and waiting for
 

 
that goofy little ticker to print out an illegible receipt on curly little
 

 
paper that you never could find later anyway…

And when that network effect kicked
 

 
in—wow: all of a sudden you could get to JFK for a hundred bucks instead of the
 

 
$225 charged by livery services.

Truly transformational.

Yes, there were cracks in the model. Drivers who really had no idea where they
 

 
were going if the Waze wasn’t working (I had one guy try to take me to JFK
 

 
through Manhattan—turned out he’d set his map to “no tolls” by mistake);
 

 
drivers who complained about what they cleared after gasoline, insurance and
 

 
the vig to Uber; and that slip in standards that’s made Uber almost
 

 
indistinguishable from a cab—a slip that happened like Hemingway’s character
 

 
who went bankrupt “gradually, and then suddenly.”

By way of example, out of the 26 Uber rides I’ve taken
 

 
year-to-date, maybe two or three stand out for having nice, personable (but not
 
too personable, if you get my drift),
 

 
and conscientious drivers. The rest
 

 
could have been cab rides, some in dumpy cars, some in unsafe cars, some with drivers who left the
 

 
music on way too loud…and then there was the
 

 
driver who suddenly stopped at a gas station on the Hutch—to use the bathroom,
 

 
not to get gas—without saying why until he got back in.

Oh, and there was the creep who took our
 

 
daughter on a roundabout route without her being aware—we were watching on the
 

 
Uber app, another extremely cool feature—and when we complained afterwards we only
 

 
got half the inflated fare back.

And I haven’t even gotten to the stuff
 

 
that’s been in the papers lately—founder Kalanick’s argument with an Uber
 

 
driver (watch it here) in which he (Kalanick) comes off like your least
 

 
favorite Princeton legacy nephew; Kalanick getting fired
 

 
for the kind of behavior that came as no surprise to anyone who had watched
 

 
that YouTube video, which the Uber board members apparently did not; the car leasing business that was so ineptly conceived and
 

 
poorly managed it makes you wonder what the Uber board members have been doing
 

 
the last few years besides counting the endless markups on their investment
 

 
(see here); and a most recent report in the New York Times (here) that at least one of Uber’s original and truly
 

 
brilliant investors, Benchmark, is trying to sell stock to others, including SoftBank, at a
 

 
discount to the $69 billion valuation everyone tosses around as if—and this, we
 

 
think, is a mammoth ‘if’—that valuation has any bearing on reality today.

For our part, we think a rational look at
 

 
where Uber stands today makes that valuation the biggest top-tick since AOL merged with Time Warner during the
 

 
previous dot-com bubble.

That look is informed by only a
 

 
few data points, unfortunately, because they’re all we have, but it includes a Wall Street Journal
 

 
report that Uber has “burned through at least $8 billion” during its short,
 

 
happy life and has $7 billion in cash on hand and “an untapped $2.3 billion
 

 
credit facility.”

Furthermore, according to Bloomberg Uber lost $2.8 billion
 

 
in 2016, excluding a billion dollar loss in China, which is now gone from the Uber dare-to-dream scenario of world domination. And while “gross bookings” grew 126% that year (we have no idea if
 

 
this includes China or not), that looks like a mighty big slowdown after
 

 
tripling in 2015, if the following chart of gross bookings is accurate:

Worse, the loss didn’t shrink appreciably despite the
 

 
revenue growth—meaning the business does not appear to be scaling, as Google
 

 
did when it was young and growing like Uber: Uber said it lost $708
 

 
million in the first quarter of 2017, and that excludes employee stock comp.

So, what, we wonder, is this business
 

 
really worth?

What’s a money-losing, growth-slowing,
 

 
CEO-self-destructing, board-of-directors-asleep-at-the-switch-looking business
 

 
worth?

Is it worth the $68.5 billion valuation
 

 
from last year?

Some potential Uber investors reportedly
 

 
don’t appear to think so, otherwise why would the board be considering ways for some
 

 
existing investors sell at a lower valuation, as reported in that New York
 
Times article cited above?

And while we have no idea where the next
 

 
trade in Uber will take place, price-wise, it would come as no surprise if the
 

 
next tick is down, and down a lot.

Sure, we get that Uber transformed the nature of
 

 
human transportation, giving riders a life-changing ability to find affordable
 

 
rides on command while giving drivers a life-changing ability to add a flexible
 

 
source of income that could help pay for college or clothes or a new car, or just put extra spending money in their pocket.

We get how cool the app is.

We get why somebody thought Uber would be
 

 
worth investing in at a $68.5 billion valuation last year.

But things are different now.

Uber didn’t conquer China, or Russia. Lyft didn’t go away—it got stronger. And more worrisome of all, we think, for the so-called
 

 
“gig economy” business model the company pioneered, is that good old-fashioned
 

 
labor tightness is coming back into the U.S.—the kind of labor tightness the US
 

 
economy hasn’t seen since Lehman Brothers went kablooey ten years ago and
 

 
companies began shedding workers like my dog Charles used to shed fur.

“Help Wanted” signs are everywhere—not just
 

 
San Francisco and NYC, but Northern Michigan and beachy Rhode Island; and not
 

 
just at cool tech companies but at Bob Evans restaurants and at Wal-Marts in a neighborhood near you.

And that kind of labor tightness, we believe, puts the Uber
 

 
model at no small risk of coming undone, whether by the
 

 
heavy hand of a corruptible government bureaucracy that never trusted the libertarian
 

 
two-sided model Uber pioneered (because it could not figure out how to profit by it); or by the invisible hand of Adam Smith.

And then there is that pesky competition from Lyft,
 

 
which, in years past, no business person we knew of had ever used because of
 

 
those silly pink moustaches on the cars, but which, as I pointed out at the top,
 

 
has made at least one convert in recent weeks. [Moreover, as one loyal reader pointed out after reading an early draft, many Uber drivers also drive for Lyft, and vice-versa, so what really is the key Uber asset underlying the Uber business model, anyway?]

Okay, a reader might say, but what if Uber
 

 
develops a self-driving car? Wouldn’t
 

 
that solve the driver problem?

To which we’d offer the observation that,
 

 
for starters, Uber acqui-hired a guy from Google to run its self-driving car
 

 
business who is accused of self-dealing while at Google—the article is here—that
 

 
would make Donald Trump blush. More
 

 
generally, it’s hard to fathom how a company that could run a simple
 

 
car-leasing business as ineptly as described in the Wall Street Journal would ever possibly be a better bet to develop those self-driving cars than Google, or
 

 
Apple, or Tesla.

And if Google, for example, developed a
 

 
really great self-driving car, why not just offer a Google Driver app
 

 
themselves? Why give the vig to Uber?

We don’t know what valuation somebody else
 

 
will decide Uber is worth if a piece of the business does trade, but here’s how
 

 
we’d look at it:

If
 

 
I’m a growth stock investor would I rather buy shares of Uber, with something
 

 
like 80% market share and a sort-of-global opportunity that is growing at a
 

 
slowing but undisclosed rate with operating margins that appear to be negative
 

 
and also has labor issues, management discontinuity and the potential for
 

 
disintermediation by Google, at $68.5 billion? Or would I rather buy something
 

 
in the public marketplace that’s been around for a couple decades and has 80%
 

 
market share but only 5% market penetration with a global opportunity growing
 

 
at a steady double-digit rate with 75% gross margins and 25% operation margins,
 

 
plus or minus, at a $14 billion valuation? I’d rather own the $14 billion valuation, which comes in the form of Align Technologies. I don’t own either right now, but, again, if I was a growth stock kind of investor, I would own ALGN at $14 billion, not Uber at $14 billion.

So I wouldn’t touch Uber at $68.5
 

 
billion, or $65.8 billion or whatever the “whisper number” might be.

In fact, if Uber had gone public already,
 

 
and if for some reason Mr. Market was still insisting it was worth $68.5
 

 
billion in the face of all the above, I’d be short it.

Call it The Gig Short.

JM

P.S. We love to hear from those who know more than
 

 
we do on the subject at hand because we hate to make anything up. Corrections, amplifications and examples are
 

 
welcome, with complete anonymity, of course.

Jeff Matthews

notmakingthisup@gmail.com

Author
 

 
“Secrets in Plain Sight: Business and Investing Secrets of Warren Buffett”

(eBooks
 

 
on Investing, 2015) Available at Amazon.com

©
 

 
2017 NotMakingThisUp, LLC

The content contained in this blog represents only
 

 
the opinions of Mr. Matthews, who may have a long or short position in shares
 

 
of the company discussed here, but this commentary in no way constitutes
 

 
investment advice, and should never be relied on in making an investment
 

 
decision, ever. The market ultimately decides
 

 
who’s right, not bloggers or company PR hacks.
 
Also, this blog is not a solicitation of business by Mr. Matthews: the
 

 
content herein is intended solely for the entertainment of the reader, and the
 

 
author.

    910
    0