Jeff MatthewsMar 9, 20173 minIf Donald Trump Ran a Publicly Traded Restaurant Chain The CEO Might Sound Like ThisYou’d be forgiven if, after hearing the CEO of Chipotle describe its first ShopHouse Asian Kitchen restaurant concept that was opened in...
Jeff MatthewsNov 25, 201624 minShazam! From The Boss to The King to John & Paul (but not George or Ringo), Not to Mention Jes2016 Editor’s Note: The switch to all-holiday music has started, and while we have not heard much new, it has, so far, been mercifully...
Jeff MatthewsOct 18, 20164 minSo Is Chipotle “Buzz-worthy” or “Meh”? The Texas Alcoholic Beverage Commission Says “Meh.”Chipotle reports next week and we’ll finally get to see how the company’s “buzz-worthy” (their word, not ours) marketing efforts (like...
Jeff MatthewsJun 14, 20165 minMattress FireBack in May—that’s less than two months ago—the Chief Marketing Officer of Mattress Firm (ticker: MFRM; Tangible Book Value Negative...
Jeff MatthewsMay 23, 20164 minWell That Was a Shack-ingly Brief RunIn the world of Shake-Shack, everything is about “The Shack.” Where most restaurants report “same-store sales” and “store-level...