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  • Writer's pictureJeff Matthews

Apple’s Secret Weapon: A Brainwave-Controlled iPod???

I doubt there’s another company on earth followed by as many outsiders engaged in so much speculation about what the company plans to do or not to do as Apple.

This is a function of two things: the company has already revolutionized the technology world twice, and may or may not be on the verge of a third revolution with the iPhone; and Steve Jobs understands that a secret is no longer a secret when you tell somebody else.

Hence the presence of web sites such as,, MacRumors, MacOSRumors, MacScoop, MacTheKnife, Macca the Ex-Beatle and, of course, the MacUserEatingBreakfastAndWatchingILoveLucy Video Cam.

Actually, I made up the last three, but you get the gist: there are people out there who really need to get a life and find something else to do besides playing the pathetic remora to Steve Jobs’ relentless shark.

Besides, for all the Apple Kremlinologists find great pith and merit in every press release, conference call, Jobs-sighting and patent filing that comes out of Cupertino, there is one Secret Weapon they have not grasped, despite its being hidden in plain sight.

Even more remarkable may be the fact that Apple’s Secret Weapon comes courtesy of the monopoly that nearly put Apple out of business.

The Secret Weapon is, of course, Vista, the “next generation” operating system devised by the time-clock-punchers in Redmond which, to their befuddlement, has produced precisely the opposite its intended effect: rather than accelerate as the XP Monopoly upgrades to the Vista Monopoly, worldwide PC unit growth has actually stalled out.

That is because the prospect of upgrading to the clunky new “Vista”—Bloomberg offers a special ‘Help’ button for Vista users—is providing the excuse to finally leave Windows and buy a computer that already does everything Vista is supposed to offer, only safer, easier and intuitively, to boot.

I, for one, am breaking out of the Microsoft jail this week. My trusty Sony notebook finally bit the dust, and instead of buying a new notebook with Vista, I chose to go with the Mac.

Apparently I’m not the only one, for Mac unit sales were up 36% this quarter, more than triple the unit growth rate of PCs in the same period—a period that should have benefited from a mighty Vista upgrade cycle.

Instead, PC unit growth slowed down while the Mac’s accelerated.

Which is why I say Apple’s Secret Weapon is not the iPhone or a new brainwave-operated iPod or anything else Steve Jobs may or may not be working on.

It is Vista.

Somebody in Cupertino ought to send flowers to Redmond and a nice ‘Thank You’ note.

Jeff Matthews I Am Not Making This Up © 2007 Jeff Matthews

The content contained in this blog represents the opinions of Mr. Matthews. Mr. Matthews also acts as an advisor and clients advised by Mr. Matthews may hold either long or short positions in securities of various companies discussed in the blog based upon Mr. Matthews’ recommendations. This commentary in no way constitutes a solicitation of business or investment advice. It is intended solely for the entertainment of the reader, and the author.

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