The Least Helpful Call Today
Actually, this call came out yesterday—but we doubt you’ll find a less helpful call awaiting you this morning.
It seems our friends at what is now called Bank of America Merrill Lynch needed to do a bit of housecleaning, price-target-wise, on a batch of stocks that long ago got completely away from them.
Why Wall Street’s Finest bother with price targets is beyond us: most of the time the price target is a few dollars above whatever the most recent closing price happens to be—assuming the analyst has been recommending the stock.
If not, the price target always seems to be a few dollars below the most recent close.
This bit of gamesmanship and self-delusion has been going on at least 30 years…and we should know: we used to do the same thing in our brief stint at what was then plain old Merrill Lynch. (Poke fun at it though we do in these virtual pages, “Mother Merrill” is a firm whose passing, at the hands of a bunch of cowboys, we still mourn.)
By way of example, look no further than yesterday’s price target changes on a batch of “Underperform”-rated stocks from Bank of Etc, compared with the most recent closing price (take a particular gander at American Express):
Alcoa—old target $8; new target $10. Last sale: $12.82.
American Express—old price target $15; new price target $18. Last sale: $31.31.
Boyd Gaming—old target $7; new target $8. Last sale: $9.32.
Century Aluminum—old target $6; new target $8. Last sale: $10.85.
Concur Technologies—old target $20; new target $24. Last sale: $36.97.
Garmin—old price target $17 a share; new price target $30. Las sale: $31.64.
Where else but on Wall Street can somebody whose job it is to recommend the purchase or sale of an item continue to discourage the purchase of that item while belatedly raising the price target on that item by as much as 75%?
Where else but on Wall Street can somebody still get paid for that kind of job?
Well, sure, in Washington D.C. certainly. And Pyongyang, yes. Tehran, sure. Caracas, definitely….
Jeff Matthews I Am Not Making This Up
© 2009 NotMakingThisUp, LLC
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