• Jeff Matthews

They Never Get It

“The question is whether anybody will want to watch videos on a small screen like that.”

Flicking back and forth between the two baseball games last night I chanced upon a news clip of Steve Jobs, pacing a large stage and holding aloft the new video iPod for the adoring Apple fanatics, while a 55 year-old newscaster solemnly reported on some facts and figures regarding yesterday’s stock market reaction to Apple’s earnings report. Then the solemn 55 year-old newscaster pronounced, quite rhetorically, his question of whether anybody will want to watch videos on a small screen like that. It cracked me up, having just come from the café of our local Borders, where, in the course of doing some work on my wireless, I had observed a pair of students hunched over a “small screen like that”—in this case, a cell phone—playing some kind of game for an hour while their books (this particular Borders is a mile from the nearest university) sat opened and unused on the table.

And that, oh solemn 55 year-old newscaster, is why anybody will want to watch videos on a small screen like that.

Jeff Matthews I Am Not Making This Up

© 2005 Jeff Matthews

The content contained in this blog represents the opinions of Mr. Matthews. Mr. Matthews also acts as an advisor and clients advised by Mr. Matthews may hold either long or short positions in securities of various companies discussed in the blog based upon Mr. Matthews’ recommendations.

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